Digital Marketing:The Novice to Guru Guide on Online Marketing
There was a time I was asking “what is digital marketing?” I searched and read wide, jus like you now. After extensive reading, I understand the questions and its answers in all its context.
It may seem like a new phrase to get you confused. You must have heard of it and felt really lost at that instant. I was lost too but i will open your mind to all its meanings. Grab a chair!
This post will be your ultimate digital guide and your days of utmost confusion will be gone with the smoke (literally, no smoking allowed!).
The term, digital marketing must have been coined as early as the onset of this millennium, but it is safe to say that digital marketing has been in existence way before that. Let just conclude it is as old as the internet.
From the invention of the first radio to video transmission, it was all digital marketing. You must be getting a clearer picture now.
In case you are wondering, digital marketing has been before the internet, so It goes beyond . Remember the roadside digital bill boards?
WHAT IS DIGITAL MARKETING
Digital marketing is the perfect phrase to depict all marketing of services and products using mainly digital media and technology.
The internet takes the major chunk but it also covers all marketing through mobile phones, display advertising and all other digital channels.
This is a word that covers all your effort towards online marketing. It is the form of product and services marketing that involves any electronic or digital device and channels.
This goes on to show that digital marketing can be done both offline and online, though the bulk today, is done online. Sounds easy now?
Why is digital marketing Important
SO now that you know what digital marketing means, is It not safe for you to also know why it matters a lot and why do a lot of firms and people feel it is important?
The world is advancing rapidly and most of the people on earth spend way more time on the internet than ever before.
It is so easy to get an electronic device and most people find it easier to even communicate online than in person.
Can we say the world now has gone digital? So how do you rich the digital people? Through digital marketing it is, Genius!
Digital Marketing: The Nitty-Gritty
If you had read the preceding text with an open mind, you will know now that digital marketing has two major branches, viz: Online and Offline.
Digital marketing can now be used interchangeably with online or internet marketing, so we will focus here!
The internet is another world entirely, with Facebook having members larger the population of some countries, this gives us insight to the power of the internet.
Online marketing is any method you choose to adopt to make it easier for you to get your goods and services to the attention of the internet populace.
Search engine optimization (SEO)
You must have stumbled on this post from google, after searching for “what is digital marketing”, you must have seen this site and others, but you clicked this to get here.
The term you typed in, is called the KEYWORD and this article is optimized for that keyword, thus the reason why it appeared when you searched for it.
SEO is the technique of optimizing your online contents and ideas in such a manner, that search engines like google and Bing will show it at the top result for searches related to some keywords. Let just call it the technique of getting your content to rank on the search engine.
SEO is the process of optimizing your online content, so that a search engine likes to show it as a top result for searches of a certain keyword.
SEO is a complex and series of actions that are aimed at optimizing your web contents and website reach, this ensures that your pages appear at the top of the results in a search engine for a specific or group of keywords.
The basic goal here is to attract more visitors or traffic which will lead to other type of engage and interaction with the site’s content.
This is one of the best practice for digital and internet marketing because it ensures that the site owner is responsible to create a well-structures site which is easy to use, with valuable and engaging contents.
This leads to a situation where other credible websites start to link back to your website and this ultimately pushes your site and its content to the top of the SERPS.
Let us assume that we are interested in learning how to knit, so we go to google and type in “how to knit”
You will see the following results…
Imagine what will happen to your business, if you can get it up there
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Search engine marketing (SEM)
Search engine marketing is the direct opposite of search engine optimization. Instead of optimizing your content and promoting it to get search engine rankings and traffic (this takes a long time to see results), you can just decide to buy advertisement.
SEM actually makes it possible to pay your way to the top of the search engine ranking, if you do it well, it might just be the missing piece to your online marketing success.
It is already confirmed that 50% of all clicks go to the first and second result, you’ll surely get a lot of hits to your site, but you also pay for each and every one.
What happens here is that you bid for keywords you want to rank for and you pay and watch your return in investment sky rocket.
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This may seem obscure to most of you, but content marketing is an important aspect of your online empire.
You cannot actually call yourself a digital marketer or an online marketer without having content on your website or about what you want to market.
You have to continually present improved value and timeless content to your audience, this will make you content boss.
It is already a well-known fact that content is very important in any internet and online marketing activity that you engage in.
You must also have heard of this expression, “Content is King”. This is the truth in its unadulterated form, great content will be the ultimate push and catalyst to your success in any digital marketing activity.
You have to know that content is:
- The main and key pillar in SEO today and hence.
- Shareable and thus gets you noticed on social media.
- A treasure and you can repurpose your content into other forms.
- A way to offer value to your customers in paid search and email.
Creating great content is really worth the effort especially if they inspire and educate your audience a lot. You have to offer content that is relevant to your audience so they can trust you. Offering resourceful content also helps to cement your status as an expert in your field.
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Pay-per-click advertising (PPC)
PPC is another aspect of search engine marketing, but it does not center on the search engine alone, it goes on to other platforms that offer advertising solutions.
PPC makes your advertising more narrow and targeted to your specific audience, this will really grow your marketing returns exponentially.
Pay per Click (PPC) advertising is also known as paid search. When you browse through your feed on Facebook, those content with the tag “sponsored post” are all PPC ads. You only pay when your ad is clicked.
You advert must be targeted to specific search terms and you must optimize your ad copy to increase your click through rate.
PPC advertising is very flexible and effective irrespective of your type of organization or firm. They are contextual in nature and only show up after a person does a search for a term or keyword.
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Social Media Marketing (SMM)
Social media marketing has become extremely popular over the years, with the birth of different social media platform, it is not going away anytime soon.
With various discussions happening and trending, it is wise to see SEM as an important aspect of your online presence that should not be taken lightly.
The simple days when people just post selfies, pictures of their dogs and cat videos on social media are long gone, now it is used for discovery, research, and education and even branding.
As an online marketer, posting on Facebook and twitter just will not cut it anymore, you have to take advantage and mix in social elements into every aspect of your online activities to increase your sharing opportunities.
You have to grow your audience with engaging contents and this will increase the chances of them sharing those contents with their own connections. This ultimately will lead them to become customers.
Some important social media platform to begin with include: Facebook, twitter, LinkedIn, Pinterest etc.
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Affiliate marketing is a performance based advertising where you promote someone else’s product and services so you can earn a commission on every sale or service rendered.
Affiliate marketing is known as a technique and practice in which a single business rewards single or more affiliates for bringing customers or visitors through the commision and referrals.
In other words, as a publisher, you would be rewarded when you support another business by promoting their services or products.
For example, if you sign up for any online business’s affiliate program, you will earn commission when you promote the business.
The promotion of the business is determined by the number of visitors they will receive from your website. Moreover, when the business makes a sale from the customer that reached their business through your website, you will be entitled to commission as well.
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Email marketing is one major channel of communication employed by most people, especially those who engage in business even basic internet users also make use of their emails.
This is a really powerful tool to reach you can leverage on to reach so many people at the same time and directly.
It is regarded as spam and promotional this days but if you can be professional in your email campaign approach by delivering useful, helpful, targeted contents and highly personalized emails to your prospects, they will trust you.
Companies use email as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people towards the business’ website.
To succeed, your transactional emails should satisfy these five core attributes:
- Be coordinated across channels
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Mobile phones have become an integral part of our lives, this has made it imperative that as marketers, we need to move with the trend and understand how to communicate properly with our target customers on this channel.
People tend to check their mobile phones almost every time as they are always in our pockets and always within reach, this makes it really important
From the use of SMS to even in-app coverage, there are so many ways to market to the mobile devices of our customers, it is then important that you find the perfect method for your business.
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All the online marketing tactics might seem like a huge jumble of confusion to you, if you cannot carry out the automation of all your digital marketing activities.
Many transactional departments have to automate repetitive tasks such as emails, social media, and other website actions.
Automation software streamlines and automates your tasks and workflows. Most importantly, it measures the results and ROI of your digital campaigns, helping you to grow revenue faster.
When used effectively, this will help you gain much-needed insight into which programs are working and which aren’t.
It will give you the metrics needed to speak confidently about digital marketing’s impact on the bottom line.
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