Retailers with broad customer base
Where SMS reaches buyers without smartphones reliably.
Traditional Media & Advertising
Bulk SMS Campaigns
For political campaigns, churches, ministries, banks, and FMCG brands that need to reach millions of Nigerian phones in one push. We run NCC-compliant bulk SMS at carrier rates with full delivery audit trails.
The short answer
Bulk SMS in Nigeria covers mass-market opt-in campaign messaging through NCC-approved aggregators with sender ID registration, list management, dispatch scheduling, multi-aggregator routing for delivery reliability and post-send reporting. Clickate manages bulk SMS for retail, microfinance, schools, religious institutions, political campaigns and FMCG brands across opt-in audience sizes from thousands to several million.
What's included
- NCC-registered sender ID
- Custom recipient targeting (region, network, behaviour)
- Multi-million send capacity
- Per-recipient delivery receipts
- Opt-out + DND list management
- Real-time send dashboards
The cost-per-send dynamics in Nigerian bulk SMS
Bulk SMS unit pricing in Nigeria varies meaningfully by aggregator, by network, by volume tier and by message category. A typical promotional SMS to MTN currently lands around ₦4-6 per message at modest volumes, dropping toward ₦2-3 at high volume. Airtel pricing runs marginally higher; 9mobile and Glo vary. Promotional messages cost more than transactional. International short codes and verified short codes carry premium pricing but offer higher delivery and reply functionality. We help you choose the right combination based on use case and volume rather than defaulting to one aggregator across all needs.
When SMS pairs with WhatsApp lifecycle
For brands operating both channels, SMS and WhatsApp have complementary uses. SMS reaches feature-phone users WhatsApp cannot; SMS works without internet connectivity; SMS has different sender reputation dynamics. WhatsApp offers richer media, lower per-conversation pricing for engaged users, and conversational capability SMS lacks. We sequence messages across channels - SMS for time-critical alerts and broadcast to broad lists, WhatsApp for conversation and lifecycle on engaged users - so each channel does what it does best.
Start a bulk SMS programme
Send us your audience and use case - we will return a routing recommendation and a cost-per-thousand estimate.
Sender reputation and the long view
Sender ID reputation in bulk SMS works like email sender reputation - built slowly across many compliant sends, destroyed quickly by a few spam-classified bursts. Brands operating on long horizons treat sender ID as a permanent asset rather than a per-campaign formality, maintaining clean opt-in mechanics across years so the brand name appearing on the recipient screen carries trust rather than triggering immediate dismissal. We help build and protect that reputation across the multi-year engagements where it pays back most.
Audit your SMS programme
Send us a recent campaign report - we will spot the optimisation opportunities your current vendor is leaving on the table.
Methodology
How we actually do it
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Multi-aggregator routing protects delivery
Each aggregator has different network agreements and different delivery performance per network. Single-aggregator routing exposes you to outages that take down whole network delivery for hours. We route across multiple aggregators so single-vendor issues do not collapse your campaign.
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Opt-in is operational, not legal
NDPC compliance requires verifiable opt-in records. We capture and store these properly because the alternative is fines that meaningfully exceed the cost of doing it right.
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Character count matters
A one-hundred-and-sixty-character message costs one credit. One hundred and sixty-one characters costs two. We write to the unit economics, not to the word count.
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Throughput discipline
Sending a million SMS in five minutes flags spam-detection systems and degrades delivery. Pacing the dispatch over hours protects delivery rates substantially.
Fit check
Who this is for - and who it isn't
Schools and education
Parent communication and student notifications.
Microfinance, insurance, fintech
OTPs, payment confirmations, policy renewals.
Political and public-sector campaigns
Where mass-market reach across all demographics matters within compressed timelines.
Outcomes
What you actually get back
Near-instant mass-market reach
A campaign sent at noon reaches the bulk of recipients within thirty minutes; few other channels match this for combined reach and speed.
Compliant operational record
NDPC and NCC compliance documentation maintained current, audits manageable.
Related services
Often paired with this
Radio Advertising
Radio spot buying and media planning across national and state stations.
Read more →Billboard Advertising
Static and digital billboards - 48-sheet, portrait, gantry, unipole and LED spectaculars across Nigeria.
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FAQ
Frequently asked questions
Do you own any billboards or radio inventory?
No - and this is deliberate. We hold partner rate cards across LASAA-registered media owners and Nigerian radio stations, buy at partner rates, and earn margin transparently on planning, buying and creative. We're not forced to push inventory that doesn't fit.
How do you handle LASAA permits in Lagos?
We handle LASAA permits and state-agency compliance end to end. Permit fees are itemised separately on your campaign quote - never bundled invisibly.
Can I see proof my billboard actually ran?
Yes - monthly photographic, dated reports on every face you book. Mounted reports include print quality and condition checks after Lagos rainy season.