Open rates above ninety percent
Properly run WhatsApp broadcasts beat email open rates by a factor of three to five. Click-through rates beat email by similar margins for permission-based lists.
Digital Marketing & Growth
WhatsApp Marketing & Business API
WhatsApp Business API setup, automation, broadcasts and chatbots.
WhatsApp is the operating system of Nigerian commerce
Nigerian buyers move from discovery on Instagram or TikTok to enquiry on WhatsApp within hours, often within minutes. The transition is so reflexive that brands that lack a serious WhatsApp operation simply leak buyers at that handoff. Personal numbers do not scale; unmanaged Business profiles cannot send broadcasts properly; reliance on a junior staff member to handle replies guarantees inconsistent service quality.
The WhatsApp Business Platform (formerly Cloud API) solves this. Properly provisioned, it gives you broadcast capability subject to Meta's opt-in rules, template messaging with quality scoring, deep integration with your CRM and store back-end, and analytics that show what actually drives revenue. Setting it up takes deliberate work - Meta business verification, sender display name approval, opt-in mechanics, template library design. Done well, it becomes the highest-leverage channel in your stack.
Quality score is everything
WhatsApp Business Platform applies a quality score to every sender. Send irrelevant marketing to recipients who did not opt in, send too frequently to a fatigued list, or send messages that recipients block - and your quality score drops. A dropped quality score limits how many messages you can send per day. Repeated drops can ban your number entirely. We treat quality score as the central operational metric. Opt-in mechanics are clean. Frequency is capped. Segmentation is tight. Templates are tested before sending at scale. The discipline keeps your numbers green, which keeps your reach unbounded.
WhatsApp marketing rewards permission and punishes spray-and-pray. The brands that respect that build the channel into an unfair advantage.
Cost model - WABA fees explained
WhatsApp Business Platform charges per-conversation rather than per-message. A conversation is opened when you initiate or when the user replies within twenty-four hours of your last message, and that conversation covers all messages within the next twenty-four hours. Marketing conversations cost more than utility conversations, which cost more than service conversations. The pricing varies by country band - Nigeria sits in a mid-tier band that makes a thousand marketing conversations cost roughly forty to sixty thousand naira at current rates. We manage your account on the Cloud API where billing is transparent and reconcilable, with monthly reports showing the cost per conversation and the revenue attributed back.
Methodology
How we actually do it
-
Permission first
Sending marketing on WhatsApp without explicit opt-in destroys your sender quality fast — and Meta will throttle or shut you down. We build the opt-in machinery before the first broadcast.
-
Segment ruthlessly
WhatsApp marketing succeeds with small, relevant lists more than big, generic ones. Open and reply rates on a tight segment routinely beat email by ten times.
-
Conversation, not announcement
The platform rewards two-way exchanges. We design every campaign to invite a reply, not just push a message.
-
Opt-in mechanics before broadcasts
No campaign goes out before opt-in pipelines are clean. Web checkbox, click-to-WhatsApp ads, in-store QR, post-purchase prompt — each captures permission on record.
Outcomes
What you actually get back
Open rates above ninety percent
Properly run WhatsApp broadcasts beat email open rates by a factor of three to five. Click-through rates beat email by similar margins for permission-based lists.
Related services
Often paired with this
Search Engine Optimization (SEO)
Technical, on-page and off-page SEO for Nigerian businesses targeting national, local and AI-era search.
Read more →Local SEO & Google Business Profile
Rank in Google Maps and the local pack across Nigerian cities - including multi-location.
Read more →Google Ads / PPC Management
Search, Performance Max and YouTube campaigns built for Nigerian conversion behaviour.
Read more →Meta Ads (Facebook & Instagram)
Facebook & Instagram ad campaigns with creative production and pixel/CAPI tracking.
Read more →
FAQ
Frequently asked questions
Do you guarantee Google rankings?
No reputable SEO agency guarantees specific positions - that would be a red flag. We commit to measurable monthly improvements in organic traffic, qualified leads and assisted revenue against an agreed baseline.
Can you run Google and Meta Ads together?
Yes - integrated paid campaigns across Google, Meta, TikTok and YouTube with one creative team and one performance team. We use server-side tracking and Meta CAPI to restore reporting accuracy.
How long until SEO starts working?
For Nigerian businesses targeting non-saturated keywords, expect first ranking movement in 4–8 weeks and meaningful traffic shifts in 3–6 months. Heavily competed verticals take longer.
Do you handle WhatsApp marketing?
Yes - WhatsApp Business API setup, broadcast campaigns, catalogue storefronts and AI agents that qualify leads 24/7.