Nigerian ecommerce
You sell physical or digital goods and need Shopping, PMax and Search working in concert without cannibalising each other.
Digital Marketing & Growth
Google Ads / PPC Management
Search, Performance Max and YouTube campaigns built for Nigerian conversion behaviour.
The short answer
Clickate manages Google Ads accounts for Nigerian businesses across Search, Display, Performance Max, Shopping and YouTube. Our typical client spends between ₦2 million and ₦80 million per month. Engagements are management-fee retainers with no commission on spend — meaning we make money when you save money, not when you spend more.
What we do differently from typical Google Ads agencies
Most Google Ads management in Nigeria runs on commission - a percentage of media spend. The structural conflict is obvious: an agency paid more when you spend more has every reason to recommend you spend more. We charge a flat management fee. Our incentive is your continued retention, which depends on the account performing better, not bigger.
The second structural problem in Nigerian PPC is conversion tracking. Most accounts we audit have broken events, undercounted phone conversions, no offline conversion uploads, and Performance Max campaigns happily eating brand-traffic spend without anyone noticing. Smart Bidding works only when the signal it receives is clean and complete. The first thirty days of every engagement is spent fixing this layer before we touch a bid.
Search, Performance Max and Shopping - how we structure them
Performance Max is powerful and dangerous. Without disciplined account structure it will consume brand-traffic budget at premium CPCs, cannibalise your branded Search campaigns and report inflated ROAS based on conversions that would have happened anyway. We carve brand traffic out into dedicated Search campaigns with exact-match brand terms, exclude branded queries from PMax via negative keyword lists, and use PMax to find genuinely new demand. Shopping is similar - we use product groups to prioritise margin-rich SKUs, not just bestsellers. When margin and bestseller status diverge, the gap shows up in your P&L within months.
30-50%typical CPQL reduction in 90 days
Zerocommission on your media spend
15+ yrspaid-search expertise on every account
Methodology
How we actually do it
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Margin, not ROAS
Two campaigns with identical ROAS can have wildly different profit contribution. We optimise to contribution margin using your real cost data, not Google's headline numbers.
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Margin, not ROAS
Two campaigns with identical ROAS can have wildly different profit contribution. We optimise to contribution margin using your real cost data, not Google's headline numbers.
Fit check
Who this is for - and who it isn't
B2B with long sales cycles
Search clicks are expensive and form fills are not the real KPI — pipeline is. We manage to closed-won revenue.
High-AOV consumer services
Education, healthcare, real estate, financial services — categories where one closed deal pays for many clicks.
In-house teams that need a co-pilot
You already have a media buyer; we work alongside them as the strategic check, the second pair of eyes and the executive sounding board.
Outcomes
What you actually get back
Lower cost per qualified lead
Most accounts see a thirty to fifty percent reduction in cost per qualified lead within ninety days, simply by killing waste.
Predictable scaling curve
We map the spend-vs-ROAS curve for your account so you know exactly at what monthly budget marginal returns start collapsing.
Margin-positive growth
We optimise to your contribution margin, not ROAS. Two accounts with the same ROAS can have wildly different profitability.
Reduced reliance on platform reps
Most clients stop accepting Google rep recommendations once they see what proper diagnostic discipline reveals. Your account decisions become yours again.
Related services
Often paired with this
Search Engine Optimization (SEO)
Technical, on-page and off-page SEO for Nigerian businesses targeting national, local and AI-era search.
Read more →Local SEO & Google Business Profile
Rank in Google Maps and the local pack across Nigerian cities - including multi-location.
Read more →Meta Ads (Facebook & Instagram)
Facebook & Instagram ad campaigns with creative production and pixel/CAPI tracking.
Read more →Social Media Management
Strategy, calendar, posting, design and community for brands serious about social.
Read more →
FAQ
Frequently asked questions
Do you guarantee Google rankings?
No reputable SEO agency guarantees specific positions - that would be a red flag. We commit to measurable monthly improvements in organic traffic, qualified leads and assisted revenue against an agreed baseline.
Can you run Google and Meta Ads together?
Yes - integrated paid campaigns across Google, Meta, TikTok and YouTube with one creative team and one performance team. We use server-side tracking and Meta CAPI to restore reporting accuracy.
How long until SEO starts working?
For Nigerian businesses targeting non-saturated keywords, expect first ranking movement in 4–8 weeks and meaningful traffic shifts in 3–6 months. Heavily competed verticals take longer.
Do you handle WhatsApp marketing?
Yes - WhatsApp Business API setup, broadcast campaigns, catalogue storefronts and AI agents that qualify leads 24/7.