Brands with under-resourced in-house teams
Where the social manager is doing the work of four people and quality is suffering.
Digital Marketing & Growth
Social Media Management
Strategy, calendar, posting, design and community for brands serious about social.
What goes wrong in most Nigerian social ops
Three patterns repeat. First, in-house teams are under-staffed: one junior social media manager carrying the design, copy, video and community workload across four platforms. Output collapses to the lowest common denominator. Second, briefs are reactive - "post something today" - rather than planned around a quarterly narrative. The feed reads as random. Third, community management is treated as customer service overflow rather than as the brand voice it actually is.
We fix all three. A monthly editorial brief built around a quarterly theme, a production studio with platform specialists rather than generalists, and a community manager hired for voice and judgement - not for typing speed. The compound effect is a feed that looks intentional, builds equity over months, and converts attention into business outcomes rather than just engagement metrics.
What "good" looks like at twelve months
A brand twelve months into a disciplined social programme looks different. The voice is consistent across platforms but adapted to each. The content mix balances brand-building stories, product moments, customer features and category leadership. The DM inbox responds within four working hours during business days and within twelve hours otherwise. Trending moments get addressed within the same day when they fit. The audience compounds - followers grow, but more importantly the existing audience engages more, replies more, and shares more. This is the asset compounding most Nigerian brands never build because they treat social as broadcast rather than relationship.
Audit your social presence in thirty minutes
We will benchmark your current output against your two closest competitors and identify the three biggest gaps.
Reporting that respects your time
Most agency social reports are ninety slides of platform screenshots nobody reads. Ours are short. A one-page executive summary every month - what shipped, what worked, what is next quarter's focus. A two-page operational report behind it for your marketing lead - engagement detail, follower-quality movements, sentiment shifts, content-mix observations. A quarterly strategy review where we sit with leadership and recalibrate. That is enough. More reporting is a sign the work is unfocused; we keep the work focused so the reporting can stay short.
Methodology
How we actually do it
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Platform-native, not cross-posted
A LinkedIn carousel is not a Twitter thread is not an Instagram Reel. We build for each platform's grammar, even when the strategic message is the same.
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Volume plus quality
You need both: enough volume to stay relevant in feeds, enough quality that nothing dilutes the brand. We staff to deliver both at sustainable pace.
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Community is product
The way you respond in DMs and comments is your brand. We hire community managers like we hire copywriters — for voice, judgement and empathy.
Fit check
Who this is for - and who it isn't
Multi-brand groups
Conglomerates running social ops across six to twenty brands and needing consistency without losing brand-specific voice.
Consumer brands rebuilding after a hiatus
You went dark for six months and need to come back without admitting you went dark.
Brands with under-resourced in-house teams
Where the social manager is doing the work of four people and quality is suffering.
Multi-brand groups
Conglomerates running social ops across six to twenty brands and needing consistency without losing brand-specific voice.
Consumer brands rebuilding after a hiatus
You went dark for six months and need to come back without admitting you went dark.
Outcomes
What you actually get back
Engagement that compounds
Your followers actually engage week-on-week. Most brands have followers and no engagement; the rebuild flips that.
Engagement that compounds
Your followers actually engage week-on-week. Most brands have followers and no engagement; the rebuild flips that.
Related services
Often paired with this
Search Engine Optimization (SEO)
Technical, on-page and off-page SEO for Nigerian businesses targeting national, local and AI-era search.
Read more →Local SEO & Google Business Profile
Rank in Google Maps and the local pack across Nigerian cities - including multi-location.
Read more →Google Ads / PPC Management
Search, Performance Max and YouTube campaigns built for Nigerian conversion behaviour.
Read more →Meta Ads (Facebook & Instagram)
Facebook & Instagram ad campaigns with creative production and pixel/CAPI tracking.
Read more →
FAQ
Frequently asked questions
Do you guarantee Google rankings?
No reputable SEO agency guarantees specific positions - that would be a red flag. We commit to measurable monthly improvements in organic traffic, qualified leads and assisted revenue against an agreed baseline.
Can you run Google and Meta Ads together?
Yes - integrated paid campaigns across Google, Meta, TikTok and YouTube with one creative team and one performance team. We use server-side tracking and Meta CAPI to restore reporting accuracy.
How long until SEO starts working?
For Nigerian businesses targeting non-saturated keywords, expect first ranking movement in 4–8 weeks and meaningful traffic shifts in 3–6 months. Heavily competed verticals take longer.
Do you handle WhatsApp marketing?
Yes - WhatsApp Business API setup, broadcast campaigns, catalogue storefronts and AI agents that qualify leads 24/7.