Established Nigerian brands losing share to insurgents
You ranked well three years ago; smaller, faster competitors are now on page one. We close the gap quickly and rebuild your moat.
Digital Marketing & Growth
Search Engine Optimization (SEO)
We build the on-page, technical and off-page foundation that makes Nigerian search engines - Google, Bing, and increasingly ChatGPT and Gemini - pick your business as the answer.
The short answer
Clickate is a Lagos-based SEO agency that combines classic technical SEO (Core Web Vitals, internal linking, schema, indexability) with answer-engine optimisation for ChatGPT, Gemini, Perplexity and Google AI Overviews. We work monthly retainers for Nigerian companies in financial services, ecommerce, real estate, healthcare and B2B SaaS, with reporting tied to qualified leads and revenue rather than vanity rankings.
What's included
- Technical SEO audit & fixes
- On-page content optimisation
- Authority link acquisition
- Schema & structured data
- Monthly ranking & traffic reports
How we work
Our process
4 steps from brief to result. Proof-of-execution at every handoff.
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Audit
Crawl, index, schema and competitor gaps
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Plan
Keyword and intent map with monthly targets
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Execute
On-page, link building, content cadence
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Measure
Rankings, organic traffic, revenue
Methodology
How we actually do it
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Revenue, not rankings
We start from your closed-won deals, work backwards to the queries that produced them, and build out from there. A ranking that does not move pipeline is treated as a leading indicator, not a result.
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Content written by specialists
Finance pages are written by people who have worked in finance. Health pages are reviewed by clinicians where the topic demands it. We do not believe in generic blog mills, and we put the writer's name on the page.
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Earned authority, not bought
Our link acquisition relies on digital PR, original data studies and contributed expert commentary. We do not buy links on networks and we do not place on .ng domains that exist only to sell links.
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Built for the AI era
Every page ships with structured data, a clear answer block at the top, and is monitored for citations across ChatGPT, Perplexity and Google AI Overviews. We treat being mentioned in those answers as a real KPI.
Fit check
Who this is for - and who it isn't
B2B SaaS and fintech with long sales cycles
When deals take ninety days to close, organic and answer-engine presence is the most efficient way to be the brand buyers shortlist.
Ecommerce stores chasing profitable scale
Paid media is squeezing your margins. Organic search compounds, lowers blended CAC, and survives ad platform turbulence.
Founders rebuilding after a Google update
If a core update knocked your traffic down, we diagnose the cause (helpful content, link quality, E-E-A-T gaps) and rebuild with method.
Outcomes
What you actually get back
Predictable organic pipeline
Most clients move from spiky, ad-dependent demand to a steady baseline of inbound enquiries from organic and AI within nine to twelve months.
Falling cost per acquisition
As organic share grows, blended CAC drops — we routinely see paid media spend rebalanced toward retargeting rather than top-of-funnel awareness.
Defensible category position
You become the brand AI engines reference when a Nigerian buyer asks "who should I use for X". That position is hard for competitors to dislodge once earned.
Compounding content asset
Unlike paid spend, the content and links we build keep working. Year-three traffic typically costs less to maintain than year-one cost to build.
Packages
Pricing & what you get
SEO Starter
from ₦450,000/mo
- 10 keywords
- Monthly content
- Quarterly link push
SEO Growth
from ₦950,000/mo
- 30 keywords
- Weekly content
- Monthly link campaigns
- CRO recommendations
SEO Authority
from ₦2,200,000/mo
- Unlimited keywords
- Editorial team
- Digital PR
- Dedicated SEO lead
Side-by-side comparison
| What's included | SEO Starter from ₦450,000/mo | Most popular SEO Growth from ₦950,000/mo | SEO Authority from ₦2,200,000/mo |
|---|---|---|---|
| 10 keywords | - | - | |
| Monthly content | - | - | |
| Quarterly link push | - | - | |
| 30 keywords | - | - | |
| Weekly content | - | - | |
| Monthly link campaigns | - | - | |
| CRO recommendations | - | - | |
| Unlimited keywords | - | - | |
| Editorial team | - | - | |
| Digital PR | - | - | |
| Dedicated SEO lead | - | - | |
| Book SEO Starter | Book SEO Growth | Book SEO Authority |
Related services
Often paired with this
Local SEO & Google Business Profile
Rank in Google Maps and the local pack across Nigerian cities - including multi-location.
Read more →Google Ads / PPC Management
Search, Performance Max and YouTube campaigns built for Nigerian conversion behaviour.
Read more →Meta Ads (Facebook & Instagram)
Facebook & Instagram ad campaigns with creative production and pixel/CAPI tracking.
Read more →Social Media Management
Strategy, calendar, posting, design and community for brands serious about social.
Read more →
FAQ
Frequently asked questions
Do you guarantee Google rankings?
No reputable SEO agency guarantees specific positions - that would be a red flag. We commit to measurable monthly improvements in organic traffic, qualified leads and assisted revenue against an agreed baseline.
Can you run Google and Meta Ads together?
Yes - integrated paid campaigns across Google, Meta, TikTok and YouTube with one creative team and one performance team. We use server-side tracking and Meta CAPI to restore reporting accuracy.
How long until SEO starts working?
For Nigerian businesses targeting non-saturated keywords, expect first ranking movement in 4–8 weeks and meaningful traffic shifts in 3–6 months. Heavily competed verticals take longer.
Do you handle WhatsApp marketing?
Yes - WhatsApp Business API setup, broadcast campaigns, catalogue storefronts and AI agents that qualify leads 24/7.