Premium brand launches
Where the prestige of the format reinforces the brand promise.
Traditional Media & Advertising
Digital LED Screens & Spectaculars
Premium digital LED placements in Lagos, Abuja and Port Harcourt.
The short answer
Digital LED outdoor advertising covers high-resolution LED screens at high-traffic Nigerian sites, typically running spots of six to fifteen seconds in rotation across multiple advertisers. Clickate plans and buys digital LED across the prestige Nigerian sites — major intersections, airport approaches, mall facades — with creative built to LED spec (high contrast, simple typography, motion designed for distant viewing). We verify rotation frequency monthly to confirm the share of voice that was sold matches what airs.
Why creative built for LED outperforms repurposed creative
Print-spec creative translated to LED almost always disappoints. The viewer is moving - often in traffic, sometimes through it. The exposure window is two to four seconds. The viewing distance varies from twenty to two hundred metres. Background light, ambient brightness and pixel pitch all interact. Creative designed for these conditions uses high-contrast colour, oversized type, motion that resolves within the exposure window and message length capped at five to seven words for the main headline. Creative designed for press and translated to LED uses small type, dense composition and slow reveals that fail across the platform. We rebuild creative for LED rather than translate it.
Buy your first digital LED campaign
Send us your brief and target cities - we will return a site-by-site plan with creative recommendations.
Site-by-site dynamics in Lagos
The major Lagos LED inventory clusters around defined high-traffic intersections - Falomo, Lekki Phase 1 toll gate, Victoria Island roundabout, Eko Bridge approach, Marina, Ikoyi-Lekki link, Awolowo road, Allen, the Berger expressway approach. Each site has its own audience composition (commuter heavy, leisure heavy, mixed) and its own rate dynamics. The Lekki Phase 1 toll gate site commands premium because the audience composition is overwhelmingly affluent and the dwell time at the toll bottleneck is among the longest of any LED site in the city. Sites along Berger trade for less per impression but reach a broader cross-section of commuters into and out of Lagos.
Real-time and contextual creative
Digital LED enables contextual creative that static cannot match. Weather-triggered messaging during the rainy season. Match-day creative for sports sponsors. Live election-night updates for media partners. Real-time price updates for fuel retailers. Brands that use the format for context rather than just rotation extract leverage static can never reach.
Discuss your LED strategy
Tell us your audience and timing - we will return a digital LED plan with creative recommendations.
Methodology
How we actually do it
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LED creative is its own discipline
Static designs do not translate to LED. We design from scratch — heavier type, higher contrast, slower motion, shorter messages — because LED viewing distance and exposure window are different from any other format.
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Verify rotation, not just installation
Digital LED screens run multiple advertisers in rotation. The site can be on; your spot might not be. Monthly capture confirms your actual share of voice.
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Daypart matters more than total impressions
A daytime-only spot reaches the commute audience; an evening-weighted spot reaches the leisure audience. We design daypart against the buyer, not against total inventory availability.
Fit check
Who this is for - and who it isn't
Multi-SKU FMCG and beauty
Where creative rotation across product variants justifies the format premium.
Time-bound campaigns
Where the message changes weekly and the rapid update cycle of digital is essential.
Outcomes
What you actually get back
Premium-tier brand association
Presence on prestige LED sites signals scale and ambition to the audiences that watch the city's outdoor landscape.
Creative agility
Updates land within days rather than weeks — essential for time-bound promotions, breaking news adjacency or rapid SKU rollouts.
Related services
Often paired with this
Radio Advertising
Radio spot buying and media planning across national and state stations.
Read more →Billboard Advertising
Static and digital billboards - 48-sheet, portrait, gantry, unipole and LED spectaculars across Nigeria.
Read more →Bulk SMS Campaigns
Country-wide bulk SMS at carrier rates across MTN, Airtel, Glo and 9mobile - with NCC-compliant sender IDs and delivery receipts on every send.
Read more →
FAQ
Frequently asked questions
Do you own any billboards or radio inventory?
No - and this is deliberate. We hold partner rate cards across LASAA-registered media owners and Nigerian radio stations, buy at partner rates, and earn margin transparently on planning, buying and creative. We're not forced to push inventory that doesn't fit.
How do you handle LASAA permits in Lagos?
We handle LASAA permits and state-agency compliance end to end. Permit fees are itemised separately on your campaign quote - never bundled invisibly.
Can I see proof my billboard actually ran?
Yes - monthly photographic, dated reports on every face you book. Mounted reports include print quality and condition checks after Lagos rainy season.