FMCG brands with broad radio presence
Where the same hook will air thousands of times and incremental memorability lifts ROI substantially.
Traditional Media & Advertising
Jingle Production
Composition, voice-over and production in Pidgin, Yoruba, Hausa, Igbo and English.
What separates the great jingles from the forgettable
A great jingle has three properties. First, it has a melodic hook simple enough to be hummed by a six-year-old after one listen. Second, it embeds the brand name or the brand promise inside the hook itself, not appended afterwards. Third, it survives every cut-down - the six-second bumper version is still recognisable as the same song. Brands that have jingles meeting these three tests own a memorability moat that competitors with stronger media budgets but weaker hooks simply cannot dislodge. The investment of three to ten million naira in a properly produced jingle returns its cost in reduced media spend within two years for any brand running consistent radio or TV presence.
A jingle is the cheapest brand asset to maintain and the most expensive to replace once the audience has memorised it.
Licensing and long-term rights
Original composition produces clean rights. We assign full publishing and master rights to the commissioning brand on delivery for the agreed territory and term. Many Nigerian brands have inherited jingles whose original composers later asserted rights in disputes - we prevent that with proper paperwork on day one. Where a brand wants synchronisation in higher-profile placements (film, large-format events, international markets), we negotiate extended licenses in advance to avoid rights friction later.
Hear our composer reel
Send us the brand and the brief - we will share three recent jingles whose audiences match yours.
Beyond the master jingle, brands often need shorter mnemonic stings - a three-second sonic logo for the end of every TVC and radio spot, an even shorter ident for podcast intros, a customer-service hold cue. We produce the full sonic family from a single brand session so the elements feel coherent rather than assembled piece by piece. Brands with a coherent audio identity build recognition faster than brands relying on the master jingle alone.
Methodology
How we actually do it
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Hook before the lyric
The melodic hook is what people remember. We compose the hook first, refine it, and only write full lyrics once the hook tests well with a small listener panel.
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Native phrasing wins
Jingles in code-switched Naija English or in the relevant indigenous language outperform translated corporate phrasing by measurable margins on recall.
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Composers we pay, not stock libraries we license
Every jingle we deliver is original composition by Nigerian musicians on our roster. No royalty surprises later. Rights are clean and transferable.
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Cut-down library, not single asset
A single jingle ships with six to ten derivative cut-downs for different formats and durations. The asset multiplies its value across channels.
Fit check
Who this is for - and who it isn't
Politicians and public-sector campaigns
Where a memorable hook becomes the shorthand for an entire campaign.
Schools, banks, telcos
Categories where decades-long brand memory is built one jingle at a time.
Outcomes
What you actually get back
Compounding recall asset
A well-crafted jingle keeps working across years of campaign cycles, lowering the cost per memorable impression dramatically.
Cross-channel coherence
The same hook plays on radio, in pre-roll, in retail and at events — creating audio recognition that visuals alone cannot match.
Related services
Often paired with this
Radio Advertising
Radio spot buying and media planning across national and state stations.
Read more →Billboard Advertising
Static and digital billboards - 48-sheet, portrait, gantry, unipole and LED spectaculars across Nigeria.
Read more →Bulk SMS Campaigns
Country-wide bulk SMS at carrier rates across MTN, Airtel, Glo and 9mobile - with NCC-compliant sender IDs and delivery receipts on every send.
Read more →
FAQ
Frequently asked questions
Do you own any billboards or radio inventory?
No - and this is deliberate. We hold partner rate cards across LASAA-registered media owners and Nigerian radio stations, buy at partner rates, and earn margin transparently on planning, buying and creative. We're not forced to push inventory that doesn't fit.
How do you handle LASAA permits in Lagos?
We handle LASAA permits and state-agency compliance end to end. Permit fees are itemised separately on your campaign quote - never bundled invisibly.
Can I see proof my billboard actually ran?
Yes - monthly photographic, dated reports on every face you book. Mounted reports include print quality and condition checks after Lagos rainy season.