Premium consumer brands
Banks, telcos, FMCG market leaders where TVC craft signals tier.
Traditional Media & Advertising
TVC Production
Concept-to-broadcast TVC production.
The Nigerian TVC market - honest assessment
Production capability in Lagos has improved substantially over the past five years. Directors with international reels are available; gear hire houses stock Arri and Red cameras at internationally competitive rates; post houses can colour-grade to broadcast standards. The bottleneck is not technical capability - it is project discipline. Productions go over budget because pre-production gets compressed; productions miss schedule because casting is left late; productions disappoint because the script was approved by committee before it was tested by an honest creative director. We run productions the way film projects are run - proper development, proper pre-production, proper accountability - and the outputs reflect it.
Send your TVC brief
We will respond with two concept directions and a realistic budget range within five working days.
Music licensing and the synchronisation trap
Many Nigerian TVC productions get tripped up on music licensing. A favourite track from a Nigerian artist seems available; the production proceeds; weeks after airing, a rights claim arrives demanding back-fees. We commission original score for productions where music carries the emotional load, or we license cleanly upfront through artist or publisher representation. Either way the rights paperwork is sorted before the spot airs, and the brand inherits a clean asset rather than an open liability.
Behind-the-scenes content
Most TVC productions ignore the secondary content value of the shoot itself. A behind-the-scenes documentary, talent interviews, photo shoot from the set, social cut-downs of the director explaining choices - each multiplies the value of the production days. We build BTS capture into the schedule on every production above a threshold scope, producing a library of derivative content that lives on social and in PR for months after the spot airs.
A note on talent contracts. Big-name Nigerian talent often demands buy-out terms (full ownership for a fixed fee) that look expensive on the line item but protect the brand from per-use royalty surprises when the spot airs more than expected. Buy-outs are usually the right structure for hero TVCs intended to run across multiple years; per-use royalties suit shorter-life flights. We advise on the structure that fits each production.
Methodology
How we actually do it
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Story above spectacle
Production polish without a clear story is forgettable. We invest concept development time before we touch a camera.
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Cast like a feature film
Talent choices matter more than most agencies admit. We cast deliberately, sometimes from theatre or film backgrounds rather than commercial-only rosters.
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Cut-downs from a hero
Every TVC ships with a library of cut-downs. Producing the master at expensive cinematic quality is only justified if the cut-downs work too.
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Broadcast spec is non-negotiable
Loudness, framing, captions, format — every master meets Nigerian broadcast spec on first delivery, not after rejection.
Fit check
Who this is for - and who it isn't
Brands launching flagship products
Where a hero film carries the launch across paid media.
Multinationals adapting global creative
Where the global film needs Nigerian localisation that honours both the global brand and the local culture.
Outcomes
What you actually get back
Commercials that age well
Productions that survive multi-year media plans without feeling dated.
Cross-platform asset library
The investment yields cut-downs and stills usable across digital, OOH and social for the whole campaign.
Related services
Often paired with this
Radio Advertising
Radio spot buying and media planning across national and state stations.
Read more →Billboard Advertising
Static and digital billboards - 48-sheet, portrait, gantry, unipole and LED spectaculars across Nigeria.
Read more →Bulk SMS Campaigns
Country-wide bulk SMS at carrier rates across MTN, Airtel, Glo and 9mobile - with NCC-compliant sender IDs and delivery receipts on every send.
Read more →
FAQ
Frequently asked questions
Do you own any billboards or radio inventory?
No - and this is deliberate. We hold partner rate cards across LASAA-registered media owners and Nigerian radio stations, buy at partner rates, and earn margin transparently on planning, buying and creative. We're not forced to push inventory that doesn't fit.
How do you handle LASAA permits in Lagos?
We handle LASAA permits and state-agency compliance end to end. Permit fees are itemised separately on your campaign quote - never bundled invisibly.
Can I see proof my billboard actually ran?
Yes - monthly photographic, dated reports on every face you book. Mounted reports include print quality and condition checks after Lagos rainy season.