FMCG, telco, banks
Categories where mass-market broadcast reach remains the most efficient awareness-building channel.
Traditional Media & Advertising
TV Media Buying
Planning and buying on national, cable, DSTV and GOtv.
The verification gap in Nigerian TV buying
Buying TV airtime in Nigeria without third-party verification is buying on faith. Networks book your spots and invoice for them; what actually airs frequently differs from what was booked. Spots get bumped for breaking news, pre-empted by political broadcasts, slotted into adjacent dayparts at the network's discretion, or simply not aired at all. Without independent monitoring you discover this only when you watch your own campaign live and notice the gaps.
We use third-party monitoring services to log every aired spot - when it ran, on which channel, in which programme. The log gets reconciled against the booked schedule, and missing or shifted spots become credit notes. The discipline is unglamorous but it pays for itself many times over on any campaign above two or three million naira in spend.
Audit your last TV campaign
Send us the booking schedule and we will analyse it against typical delivery patterns to estimate the verification gap.
Streaming, DSTV, GoTV and the changing reach map
The Nigerian TV reach map is fragmenting. Free-to-air still dominates lower-income households; pay TV (DSTV, GoTV) holds Tier-1 urban; streaming services (Showmax, Netflix, Prime, YouTube TV) are taking share among younger affluent households. A serious TV plan in 2026 weights the channel mix to the audience composition you actually need to reach, not to the legacy free-to-air bias. We bring fresh audience research and channel-mix modelling rather than recycled plans from prior years that no longer reflect where attention has moved.
Sports rights and the live event premium
Live sports - AFCON, NPFL, EPL on local rights holders, boxing pay-per-view - commands viewer attention nothing else on Nigerian TV can match. The premium for in-game inventory is meaningful but justified for brands whose audience overlaps with sports viewership. We help you decide when the premium is worth paying (typically beverages, telco, betting, finance for the male twenty-five-to-forty-five cohort) and when it is not (most categories outside that overlap).
Get a fresh TV plan
Send us your audience and budget - we will return a channel-mix plan reflecting current reach realities, not last year's.
Trafficking discipline matters more on TV than most agencies admit. Late master delivery means schedule re-jigs; wrong format means rejected dubs; missing captions trigger broadcaster pushback. Every campaign we run has a trafficking checklist signed off before booking confirmation. The unglamorous operational discipline is what separates campaigns that air on schedule from ones that scramble in the final week.
Audit your current TV agency
Bring us your last campaign's booking schedule and aired-spot evidence. We will reconcile and reveal the verification gap.
Methodology
How we actually do it
-
Reach plus frequency, not GRP inflation
Nigerian TV planning often pads GRPs with low-reach stations. We plan to verified audience composition.
-
Independent monitoring
We use third-party monitoring services (where engagement size justifies) to confirm spots aired. Discrepancies become credit notes.
-
Daypart discipline
Prime, news, sports, off-peak — each daypart has its audience and its rate. We plan daypart-by-daypart, not block-by-block.
Fit check
Who this is for - and who it isn't
Politicians and public sector
Where national TV reach is non-negotiable in major campaigns.
Consumer electronics, automotive
Categories where TVC craft and broadcast scale together create category authority.
Outcomes
What you actually get back
Verified delivery, not invoiced delivery
You pay for impressions that actually aired, with credit notes pursued for the gaps.
Cleaner rate negotiation
Long-term agency relationships with networks earn discounts beyond what one-off buyers access.
Related services
Often paired with this
Radio Advertising
Radio spot buying and media planning across national and state stations.
Read more →Billboard Advertising
Static and digital billboards - 48-sheet, portrait, gantry, unipole and LED spectaculars across Nigeria.
Read more →Bulk SMS Campaigns
Country-wide bulk SMS at carrier rates across MTN, Airtel, Glo and 9mobile - with NCC-compliant sender IDs and delivery receipts on every send.
Read more →
FAQ
Frequently asked questions
Do you own any billboards or radio inventory?
No - and this is deliberate. We hold partner rate cards across LASAA-registered media owners and Nigerian radio stations, buy at partner rates, and earn margin transparently on planning, buying and creative. We're not forced to push inventory that doesn't fit.
How do you handle LASAA permits in Lagos?
We handle LASAA permits and state-agency compliance end to end. Permit fees are itemised separately on your campaign quote - never bundled invisibly.
Can I see proof my billboard actually ran?
Yes - monthly photographic, dated reports on every face you book. Mounted reports include print quality and condition checks after Lagos rainy season.