Brands building category leadership
Where being the named expert in the AI engine answer is a strategic priority.
AI Search Visibility
Digital PR for AI Citations
Third-party mentions in publications AI engines trust.
The short answer
Digital PR for AI Citations is a specialised PR programme designed to earn editorial coverage in publications and platforms that LLM training corpora draw heavily from. It combines classical PR craft (story development, journalist relationships, embargo discipline) with AI-engine analysis (which sources do specific engines cite most often in our category). Clickate runs this for Nigerian and international brands building durable answer-engine authority.
Why PR is the most under-rated AI visibility lever
Brands invest in schema, content rewriting and llms.txt - all important and easy to measure. They under-invest in the harder, slower work of earning credible editorial coverage. That under-investment is a mistake, because the citation graphs inside major LLMs weight third-party authoritative coverage heavily. A single feature in Bloomberg or BusinessDay can do more for your AI citation rate than fifty pages of internal content. The asymmetry argues for serious investment in PR, not just optimisation work that lives entirely on your own domain.
Wikipedia - the case for and against
Wikipedia is the single most important source LLMs draw on. A brand or founder with a clean Wikipedia entry has a structural advantage in AI visibility that competitors without one cannot quickly close. But Wikipedia is also unforgiving - entries get challenged by editors looking for notability problems, conflict-of-interest concerns, or sourcing weaknesses. We assess whether you qualify for a Wikipedia entry honestly. If the answer is no - yet - we tell you so and propose the publicity work that builds the notability foundation. If yes, we engage the right experienced Wikipedia editors to handle creation and maintenance properly.
Build your AI citation authority
Start with a citation-source analysis so we know exactly which placements would move the needle.
Methodology
How we actually do it
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Citation-graph aware
Different LLMs weight different sources differently. ChatGPT, Gemini and Perplexity have observable citation preferences. We pursue placements weighted to the engines that matter most for your buyer base.
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Wikipedia is non-negotiable
Wikipedia is one of the highest-weighted sources for every major LLM. A clean, well-maintained Wikipedia entry is one of the highest-leverage AI visibility interventions available.
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Notability before pitching
Some clients are not yet ready for Wikipedia or tier-one PR — their underlying notability does not yet justify it. We say so honestly and work on building the substance first.
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Long-form coverage compounds
A two-thousand-word feature in BusinessDay outperforms ten short mentions in lower-tier publications for AI citation purposes.
Fit check
Who this is for - and who it isn't
Public companies
Where editorial coverage influences investor perception, analyst consensus and ultimately valuation.
Founders pursuing IPO or major fundraising
Where the editorial trail in the AI engines and Google becomes part of due diligence.
Outcomes
What you actually get back
Measurable lift in AI citation rate
Within two quarters most programmes show a meaningful lift in how often LLMs cite your brand in category-relevant answers.
Compounding editorial authority
Each placement is a permanent link from a trusted domain — useful for AI citations and classical SEO simultaneously.
Wikipedia presence that holds
Brands often have Wikipedia entries that get edited away by hostile editors. Our maintenance keeps the entry stable.
Related services
Often paired with this
AI Visibility Audit
See exactly where your brand appears - or doesn't - across ChatGPT, Gemini, Perplexity, Copilot and Google AI Overviews.
Read more →Generative Engine Optimization (GEO)
Citation-ready content, entity building and the digital PR that AI engines trust.
Read more →
FAQ
Frequently asked questions
What is the difference between SEO and GEO?
SEO ranks pages in search engine results. GEO - Generative Engine Optimization - makes your brand the entity that AI engines (ChatGPT, Gemini, Perplexity, Google AI Overviews) cite when answering buyer questions. GEO requires schema, entity work, llms.txt, and digital PR - not just content.
How long does the AI Visibility Sprint take?
Thirty days, fixed price. You receive a citation audit across five AI engines, schema and llms.txt implementation, ten citation-ready content fixes and a before/after citation report.
Can I track AI citations monthly?
Yes - we maintain a 20–30 prompt tracking set for each retained client and report monthly on engine-by-engine citation outcomes.
Why are most Nigerian brands invisible in ChatGPT?
Three reasons: (1) no entity record on Wikidata or .ng publications, (2) no schema markup or llms.txt on the site, (3) thin content that doesn't answer the prompts AI engines paraphrase. We fix all three.