Most Nigerian businesses are still investing in SEO the way they did in 2019 - and being quietly outranked by competitors who have started showing up in ChatGPT, Gemini and Google AI Overviews. The difference is not subtle and the fix is not optional.

SEO ranks pages. GEO cites entities.

Search engines have a single job: pick a ranked list of pages. Generative AI engines have a different job: synthesise an answer and (sometimes) cite sources. Pages don't get ranked; entities get trusted.

The first five fixes for Nigerian brands

  1. Add Organization, Service and FAQ schema to every important page.
  2. Publish an llms.txt at the root listing your hubs and the pages most worth citing.
  3. Rewrite your top 20 pages with an answer-first paragraph in the first 70 words.
  4. Earn 3–5 Nigerian PR mentions a quarter - citations on .ng publications still carry disproportionate weight in AI training data.
  5. Track 20–30 brand-specific prompts every month across ChatGPT, Gemini, Perplexity and AI Overviews.