Field staff strength
Number of BAs, supervisors and security drives cost more than venue.
Reviewed 22 Apr 2026
Brand activation cost in Nigeria (2026)
A single-day brand activation in Nigeria typically costs ₦1.5m–₦5m for a focused street or mall execution, and ₦8m–₦25m+ for a multi-state roadshow. The biggest variables are field-staff strength, number of locations, branding production and live geo-tagged reporting.
Cost ranges
| Item | Low | High | Unit | Notes |
|---|---|---|---|---|
| Single-day mall activation | ₦1,500,000 | ₦4,500,000 | per execution | |
| Market storm (single market) | ₦1,800,000 | ₦5,500,000 | per market | |
| Campus storm (one campus, one week) | ₦2,500,000 | ₦7,500,000 | per campus | |
| Multi-state roadshow | ₦8,500,000 | ₦25,000,000 | per campaign | 3–5 states, 14–21 days |
| Brand ambassador (per day) | ₦12,000 | ₦25,000 | per BA / day | |
| Field supervisor (per day) | ₦35,000 | ₦75,000 | per supervisor / day |
What moves the price
Branding production
Tents, gazebos, vehicle branding and giveaways add 25–45% of the campaign budget.
Geo-tagged reporting
Our standard differentiator - adds ~5% to budget, delivers undeniable proof.
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FAQ
Frequently asked questions
Where is Clickate based?
Clickate operates from Lagos and Abuja, with active partner networks in Port Harcourt, Ibadan, Kano, Enugu and Calabar. We serve clients nationwide.
How quickly do you reply to a brief?
We reply within one business day to every brief. Full written quotes follow within 48 hours.
Do you work with brands outside Nigeria?
Yes - we work with Nigerian-diaspora brands and select pan-African clients targeting Nigeria as a primary market.
Are your prices in Naira?
Yes. All pricing on our cost guides is in Naira, sourced from current partner rate cards and reviewed quarterly.