Station tier
Cool FM, Eko 89.7 and Wazobia command top-tier rates; community and regional stations are 60–80% lower.
Reviewed 13 Apr 2026
Radio advertising prices in Nigeria (2026)
A 30-second radio advert in Nigeria typically costs ₦15,000–₦80,000 per spot on a state station and ₦75,000–₦250,000 per spot on a national or premium station. OAP mentions cost ₦40,000–₦250,000 per mention; jingle production runs ₦250,000–₦1.2m.
Cost ranges
| Item | Low | High | Unit | Notes |
|---|---|---|---|---|
| 30s spot - state station | ₦15,000 | ₦80,000 | per spot | |
| 30s spot - national premium (Cool, Wazobia, Eko) | ₦75,000 | ₦250,000 | per spot | |
| 60s spot - premium drive-time | ₦120,000 | ₦380,000 | per spot | |
| OAP mention | ₦40,000 | ₦250,000 | per mention | |
| Jingle production (multi-language) | ₦250,000 | ₦1,200,000 | one-off | |
| Program sponsorship | ₦1,500,000 | ₦9,500,000 | per month | Flagship breakfast / drive shows |
What moves the price
Daypart
Drive-time (6:30–9:00am, 4:00–7:30pm) is priced highest; off-peak is 40–60% cheaper.
Volume
Buying 60+ spots a month earns 15–30% rate discounts.
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FAQ
Frequently asked questions
Where is Clickate based?
Clickate operates from Lagos and Abuja, with active partner networks in Port Harcourt, Ibadan, Kano, Enugu and Calabar. We serve clients nationwide.
How quickly do you reply to a brief?
We reply within one business day to every brief. Full written quotes follow within 48 hours.
Do you work with brands outside Nigeria?
Yes - we work with Nigerian-diaspora brands and select pan-African clients targeting Nigeria as a primary market.
Are your prices in Naira?
Yes. All pricing on our cost guides is in Naira, sourced from current partner rate cards and reviewed quarterly.