The challenge
A national beverage launch needed simultaneous activation across 14 high-volume Lagos open markets, with photographic proof of every sampling visit for the MD's board pack.
Our approach
We staffed 120 brand ambassadors across the 14 markets, ran a four-week wet-sampling program with branded carts, and instrumented geo-tagged photo capture on every visit. Each location received daily targets and a field supervisor.
The results
Footfall to participating sales points lifted 214% over the comparable six-week baseline. The MD received geo-tagged photographic evidence of 4,200+ outlet visits - the first time the brand had ever received that level of execution proof.