Marketing Analytics Retainers

A full-time senior marketing analyst in Lagos costs between fifteen and twenty-five million naira annually fully-loaded once benefits, taxes, equipment and management overhead are included. The hire is difficult - the talent pool is small, the people who are excellent are usually already employed, and competing for them often requires equity which most Nigerian marketing-led businesses cannot offer. Many businesses that need an analyst delay the hire for years, run their marketing on gut feel, and quietly burn money.

A retained analyst from us costs a fraction of that, brings cross-client pattern recognition, never goes on leave, and can scale up or down as needs change. The trade-off is that the analyst is not your dedicated person - they handle other clients too. For businesses in the hundred-million to five-billion naira revenue band, this is usually the right shape of analytics support. You get senior judgement on the hard questions, junior throughput on the routine reporting, and continuity that survives the year-on-year team churn most companies live with.

Weekly standup with your marketing lead. Monthly executive briefing presented to leadership in a meeting that exists already. Ad-hoc analysis requests handled within the agreed turnaround - typically forty-eight to seventy-two hours for standard questions, longer for deep dives. Maintenance of any existing dashboards we built or inherited. One quarterly deep-dive on a strategic question your team agrees in advance. Documentation of every analysis kept in your shared drive so institutional knowledge survives our engagement ending or any team-member churn on your side.

The analysts we put on retainers are mid-to-senior, typically with five to ten years of experience across marketing, finance and product analytics. We hire for judgement first, tooling second - SQL, Looker, Python and statistics are necessary but not sufficient. The interview process screens for the ability to push back on a poorly-framed question and propose a better one, the ability to communicate findings to non-technical executives, and the temperament to work patiently with messy data. The retained analyst is genuinely senior support, not a junior making dashboards.