Brands selling on Jumia / Konga at scale
You generate at least ₦10M/month on these marketplaces and have ten or more active SKUs.
Digital Marketing & Growth
Marketplace Advertising (Jumia, Konga)
Sponsored listings and merchandising on Nigerian marketplaces.
The Jumia and Konga playbook nobody wrote down
Selling on Nigerian marketplaces is hard in ways that selling on Amazon is not. The platforms move slower, seller centres are buggier, and there is no equivalent to the rich Amazon advertising console. But the fundamentals are the same - the brands that win on Jumia and Konga treat ads spend as a profit lever, not a vanity exercise. They know their gross margin per SKU. They know what they can afford to pay for a click. They defend their branded queries because competitors will bid on them. They invest in the few SKUs that earn the Buy Box rather than spraying spend across hundreds of items.
We bring that discipline to Nigerian marketplaces. Our weekly cadence covers bid tuning, query mining (yes, the marketplaces give you query data - most sellers never look at it), Buy Box monitoring and creative refresh. Our monthly cadence reviews unit economics - not just ROAS, which marketplace platforms inflate, but real gross-margin-per-marketing-naira.
Black Friday and Anniversary - the moments that matter
Jumia Anniversary in July and Black Friday in November concentrate a large share of the platform's annual revenue. The brands that win these moments are the ones that prepared months in advance - inventory pre-positioned, listings pre-optimised, ad campaigns pre-built and warmed, homepage and category takeovers pre-negotiated. Walking into Anniversary unprepared loses you the year's biggest discovery moment. We plan the calendar with you from January and ship the operational work in time.
₦10M+minimum monthly marketplace GMV we work with
Buy Boxwon, not bought
Margintracked at SKU level, not blended
A note on review acquisition
Reviews on Jumia and Konga are decisive - most sub-four-star products struggle to move through search regardless of ad spend. The legitimate way to grow reviews is through post-purchase outreach via the platform's own programmes; the illegitimate ways (review-trading groups, fake-buyer schemes) get detected and de-listed. We help structure post-purchase outreach to maximise legitimate review velocity while staying inside platform terms. This unglamorous work matters more than most marketplace ad tactics - your ads only work as hard as your star rating allows them to.
Methodology
How we actually do it
-
Defend brand, attack category
We bid heavily on your own brand terms to deny competitor share, and we bid selectively on category terms where margin allows. The combination defends your floor and grows your share at the same time.
-
New-product launch playbook
Launching a new SKU on a Nigerian marketplace requires reviews, reviews require sales, and sales require visibility. We use ads to seed visibility in the first thirty days, then taper as organic discovery takes over.
-
Defend brand, attack category
We bid heavily on your own brand terms to deny competitor share, and we bid selectively on category terms where margin allows. The combination defends your floor and grows your share at the same time.
-
New-product launch playbook
Launching a new SKU on a Nigerian marketplace requires reviews, reviews require sales, and sales require visibility. We use ads to seed visibility in the first thirty days, then taper as organic discovery takes over.
Fit check
Who this is for - and who it isn't
Imported electronics, beauty, fashion
Categories where marketplace search is the dominant discovery channel and competition is fierce.
New entrants launching on marketplaces
Brands using Jumia and Konga as a launch venue before opening their own store.
Outcomes
What you actually get back
Compounding marketplace position
Brands that adopt a disciplined ads operation typically move two to four places up category-leaderboard rankings within six months, which is a moat against late entrants.
Compounding marketplace position
Brands that adopt a disciplined ads operation typically move two to four places up category-leaderboard rankings within six months, which is a moat against late entrants.
Related services
Often paired with this
Search Engine Optimization (SEO)
Technical, on-page and off-page SEO for Nigerian businesses targeting national, local and AI-era search.
Read more →Local SEO & Google Business Profile
Rank in Google Maps and the local pack across Nigerian cities - including multi-location.
Read more →Google Ads / PPC Management
Search, Performance Max and YouTube campaigns built for Nigerian conversion behaviour.
Read more →Meta Ads (Facebook & Instagram)
Facebook & Instagram ad campaigns with creative production and pixel/CAPI tracking.
Read more →
FAQ
Frequently asked questions
Do you guarantee Google rankings?
No reputable SEO agency guarantees specific positions - that would be a red flag. We commit to measurable monthly improvements in organic traffic, qualified leads and assisted revenue against an agreed baseline.
Can you run Google and Meta Ads together?
Yes - integrated paid campaigns across Google, Meta, TikTok and YouTube with one creative team and one performance team. We use server-side tracking and Meta CAPI to restore reporting accuracy.
How long until SEO starts working?
For Nigerian businesses targeting non-saturated keywords, expect first ranking movement in 4–8 weeks and meaningful traffic shifts in 3–6 months. Heavily competed verticals take longer.
Do you handle WhatsApp marketing?
Yes - WhatsApp Business API setup, broadcast campaigns, catalogue storefronts and AI agents that qualify leads 24/7.