Podcast Production & Guest Booking

Listening in Nigeria has shifted decisively in the last three years. Spotify reports double-digit annual growth in Nigerian podcast streams; Apple Podcasts has surfaced more Nigerian-produced shows in editorial; YouTube long-form is being consumed in podcast format by an audience that grew up with talking-head content. The platforms are ready. What is missing for most Nigerian brands is the production discipline to publish weekly with broadcast-quality audio, a guest pipeline that does not collapse at episode six, and the editorial muscle to make episodes worth listening to twice.

We provide all three. Our shows are produced like radio used to be - strong opens, structured arcs, deliberate guest selection, mastered audio. The output is a recurring platform for your founder, your category leadership, and your brand to be heard in long form by the audience that matters.

Each episode produces six to ten pieces of derivative content for social distribution - sixty-second audiograms, thirty-second video clips for Reels and Shorts, LinkedIn quote cards, a written summary for newsletter, and a transcript for SEO indexing. The podcast is the trunk; the social derivatives are the branches. Brands that ignore this multiplication waste half the work they paid to produce. We bake it into every production package.

For shows that grow steady listenership - typically above five thousand downloads per episode - sponsorship becomes a meaningful revenue line. We help structure host-read sponsorships that align with the audience, negotiate fair rates given your show's actual reach, and protect editorial integrity in the sponsor agreement. Some brands also choose to bundle the podcast as a sales-enablement asset rather than monetise it directly - gifted to prospects, used as a thought-leadership artefact, surfaced in pitch decks. We are pragmatic about both paths and steer you to whichever serves the broader business case.