Beauty, fashion and accessories
High-velocity categories where buyer journey can be hours rather than weeks.
Digital Marketing & Growth
TikTok Shop & Instagram Shopping
Shop setup, product feeds and merchandising on social.
Social commerce is no longer optional
TikTok Shop's arrival in Nigeria has changed the calculus for consumer brands. Buyers who used to discover on TikTok and check out on the brand's store can now complete the entire journey without leaving the app. The friction reduction matters - every step removed from a checkout flow lifts conversion by single-digit percentages, and several steps removed multiplies. For categories TikTok favours (beauty, fashion, home, gadgets), social commerce is now the primary discovery-to-purchase channel.
Instagram Shopping and Facebook Shop are quieter but still meaningful, particularly for brands with strong existing Meta audiences. Setting these surfaces up requires catalog feeds with platform-specific metadata, fulfilment integrations that handle the order back to your store, customer service flows for social-originated buyers, and tax handling that respects the platform fee structure.
Live shopping - where TikTok pulls ahead
TikTok Live shopping is the format Nigerian retailers are most excited about. A creator goes live with your products, viewers comment and buy in-stream, the platform handles checkout, and orders flow to your fulfilment system. The conversion mechanics are aggressive - flash discounts, limited stock urgency, host-driven storytelling - and the AOV uplifts in pilot programmes are significant. We support the entire operation: pre-stream prep, in-stream moderation, post-stream order reconciliation and creator settlement.
Launch your social commerce surfaces
Three platforms, one setup, ongoing managed catalog. We get you live in two weeks.
Tax, fees and the unit economics question
Social commerce platforms take meaningful cuts - typically five to ten percent of GMV depending on the platform and category. For brands with thin margins, the platform fee plus payment processing plus fulfilment cost can erode unit economics fast. Before setting you up on social commerce we run a unit-economics check by category and platform so you know going in whether the fees are worth the discovery uplift. For high-margin categories (beauty, accessories, premium apparel) the answer is almost always yes. For thin-margin categories (basic groceries, low-end electronics) the answer may be no, and we will tell you that rather than take a setup fee.
Get a unit-economics check
Share your category and we will run the numbers - honestly.
Methodology
How we actually do it
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Catalog hygiene above all
Out-of-stock products that ship anyway destroy trust. Stock sync from your true inventory is non-negotiable.
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Fulfilment integration first
Before catalog goes live, the order pipeline is wired to your back-office. Manual order copy-pasting at volume is how brands burn out their team.
-
Catalog hygiene above all
Out-of-stock products that ship anyway destroy trust. Stock sync from your true inventory is non-negotiable.
-
Fulfilment integration first
Before catalog goes live, the order pipeline is wired to your back-office. Manual order copy-pasting at volume is how brands burn out their team.
Fit check
Who this is for - and who it isn't
Home and lifestyle
Where the visual browse experience converts strongly and unit economics support social-platform fees.
New brand launches
Social commerce gives you a checkout surface before your own ecommerce is fully built.
Outcomes
What you actually get back
New discovery channel without traffic acquisition cost
Buyers find you through TikTok's native browse and buy without you paying for the click.
Faster ship-from-stock cycle
Tight integration drops time-from-order-to-fulfilled by hours, lifting customer satisfaction.
New discovery channel without traffic acquisition cost
Buyers find you through TikTok's native browse and buy without you paying for the click.
Faster ship-from-stock cycle
Tight integration drops time-from-order-to-fulfilled by hours, lifting customer satisfaction.
Related services
Often paired with this
Search Engine Optimization (SEO)
Technical, on-page and off-page SEO for Nigerian businesses targeting national, local and AI-era search.
Read more →Local SEO & Google Business Profile
Rank in Google Maps and the local pack across Nigerian cities - including multi-location.
Read more →Google Ads / PPC Management
Search, Performance Max and YouTube campaigns built for Nigerian conversion behaviour.
Read more →Meta Ads (Facebook & Instagram)
Facebook & Instagram ad campaigns with creative production and pixel/CAPI tracking.
Read more →
FAQ
Frequently asked questions
Do you guarantee Google rankings?
No reputable SEO agency guarantees specific positions - that would be a red flag. We commit to measurable monthly improvements in organic traffic, qualified leads and assisted revenue against an agreed baseline.
Can you run Google and Meta Ads together?
Yes - integrated paid campaigns across Google, Meta, TikTok and YouTube with one creative team and one performance team. We use server-side tracking and Meta CAPI to restore reporting accuracy.
How long until SEO starts working?
For Nigerian businesses targeting non-saturated keywords, expect first ranking movement in 4–8 weeks and meaningful traffic shifts in 3–6 months. Heavily competed verticals take longer.
Do you handle WhatsApp marketing?
Yes - WhatsApp Business API setup, broadcast campaigns, catalogue storefronts and AI agents that qualify leads 24/7.