Brands running heavy paid social
You spend over ₦5M/month on Meta or TikTok and creative fatigue is your biggest bottleneck.
Digital Marketing & Growth
UGC Creator Sourcing & Management
Vetted Nigerian UGC creators sourced and managed for your brand.
Why UGC outperforms studio creative on paid social
Polished studio ads on Meta and TikTok are now read as "ad" within the first half-second. The viewer's thumb is already moving before the message lands. UGC-style content - handheld, vertical, conversational, native - earns a few extra seconds of attention because it looks like a friend rather than a brand. Those extra seconds compound into measurable performance: lower CPMs because hold rate is higher, lower CPCs because viewers actually click, lower CPAs because the message landed.
The challenge for most Nigerian advertisers is sourcing creators who can produce UGC reliably. Hobbyist creators are inconsistent on delivery. High-follower creators charge influencer-level fees for content you intended to use as ad creative, not as endorsement. UGC creators sit in the middle - professional enough to deliver on schedule, priced for content production rather than audience access. We maintain a roster of vetted Nigerian UGC creators across niches and handle briefing, contracting, revisions and licensing centrally.
Brief discipline - the difference between cheap UGC and useful UGC
A loose brief produces unusable footage. We brief tightly: hook in the first second (specified), product appears within the first five seconds (specified), the CTA verb (specified), the platform aspect ratio and the cut length (specified). Inside those constraints the creator has voice freedom. Outside them we revise. The discipline keeps brand integrity while preserving the authenticity that makes UGC work.
Start with a ten-piece UGC sprint
We will source three creators, ship ten videos in two weeks, and let you put them straight into your paid social rotation.
Why we vet creators ourselves
Public creator marketplaces have improved but they still surface a lot of unreliable talent. We maintain our own vetted Nigerian roster - creators we have personally briefed, paid and reviewed across multiple campaigns. Each is graded on reliability (do they deliver on the agreed date), professionalism (do they take direction without ego), and content quality (does the work require minor edits or substantial reshoots). When you book a UGC sprint with us, the creators you get are the ones we would put on our own brand work. That curation is the value, beyond the production logistics.
Browse the work, then book
We can share private samples from our creator roster matched to your brand category. Send a brief and we will respond same day.
Methodology
How we actually do it
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Licensing transparency
Every contract specifies usage rights, geographic scope and duration up front. Surprises later — when a creator demands re-fees for "additional usage" — are how UGC programmes blow up.
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Revisions before delivery, not after
We review rushes before final cuts to catch framing, audio and brand-safety issues while they are cheap to fix.
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Licensing transparency
Every contract specifies usage rights, geographic scope and duration up front. Surprises later — when a creator demands re-fees for "additional usage" — are how UGC programmes blow up.
-
Revisions before delivery, not after
We review rushes before final cuts to catch framing, audio and brand-safety issues while they are cheap to fix.
Fit check
Who this is for - and who it isn't
DTC and beauty
Categories where authentic creator usage demonstration outsells studio shoots by a clear margin.
New product launches
You need ten creators saying it works, not one studio ad that looks like everyone else's.
Outcomes
What you actually get back
Creative pipeline never empty
Your paid social team always has fresh fuel; creative fatigue stops being the reason performance dips.
Performance attribution by creator
You learn which creator and which hook combination consistently drives the best CPA — and you scale them.
Creative pipeline never empty
Your paid social team always has fresh fuel; creative fatigue stops being the reason performance dips.
Performance attribution by creator
You learn which creator and which hook combination consistently drives the best CPA — and you scale them.
Related services
Often paired with this
Search Engine Optimization (SEO)
Technical, on-page and off-page SEO for Nigerian businesses targeting national, local and AI-era search.
Read more →Local SEO & Google Business Profile
Rank in Google Maps and the local pack across Nigerian cities - including multi-location.
Read more →Google Ads / PPC Management
Search, Performance Max and YouTube campaigns built for Nigerian conversion behaviour.
Read more →Meta Ads (Facebook & Instagram)
Facebook & Instagram ad campaigns with creative production and pixel/CAPI tracking.
Read more →
FAQ
Frequently asked questions
Do you guarantee Google rankings?
No reputable SEO agency guarantees specific positions - that would be a red flag. We commit to measurable monthly improvements in organic traffic, qualified leads and assisted revenue against an agreed baseline.
Can you run Google and Meta Ads together?
Yes - integrated paid campaigns across Google, Meta, TikTok and YouTube with one creative team and one performance team. We use server-side tracking and Meta CAPI to restore reporting accuracy.
How long until SEO starts working?
For Nigerian businesses targeting non-saturated keywords, expect first ranking movement in 4–8 weeks and meaningful traffic shifts in 3–6 months. Heavily competed verticals take longer.
Do you handle WhatsApp marketing?
Yes - WhatsApp Business API setup, broadcast campaigns, catalogue storefronts and AI agents that qualify leads 24/7.