Boutique retailers and clothing brands
Where browsing happens in DMs and conversion is one well-placed photo away.
Digital Marketing & Growth
WhatsApp Catalogs & Storefronts
Storefront, catalogue and broadcast funnels in WhatsApp.
The price-list-in-DMs problem
Most Nigerian small-to-mid retailers run their sales through WhatsApp by sending price lists, product photos and screenshots one-by-one to enquiring customers. The friction is enormous. Customers ask the same questions repeatedly. Photos are sometimes out of date. Prices change but the screenshots do not. Inventory shifts and the salesperson does not know. The catalog feature inside WhatsApp Business solves this by giving you a structured, browsable product list living inside your profile - accessible from every customer's app without any extra step.
The trick is setting it up properly and keeping it updated. A stale catalog is worse than no catalog because it actively misinforms customers. Our setup work covers photography brief, product taxonomy that mirrors how your buyers ask, stock and price sync from your inventory source, and a monthly refresh cycle so what shows in the catalog matches what is actually in the warehouse.
Quick replies that close
Catalogs work best when paired with a quick-reply library that helps your team move from enquiry to payment quickly. Standard replies for "what colours do you have", "can you deliver to Ibadan", "do you accept transfer", and so on - each pre-written, brand-voiced and instantly available. The combination turns slow back-and-forth into fast, friction-free shopping. Conversion uplifts of forty to sixty percent versus unstructured DM selling are common in our case studies.
Get your catalog live this week
We can have a fifty-product catalog photographed, written and published inside five working days.
When to graduate beyond catalogs
WhatsApp catalogs are excellent for businesses with under three hundred SKUs. Beyond that, the native browse experience inside WhatsApp becomes unwieldy, and you should pair the catalog with a proper ecommerce store for full inventory, with WhatsApp as the customer-service and checkout-conversation surface. We help businesses recognise that transition point - usually around the third or fourth quarter of strong WhatsApp-driven growth - and help build the proper store while keeping WhatsApp's conversational role intact. The pattern that works long-term is hybrid: store for browse, WhatsApp for human conversation.
See sample catalogs we built
We can share working examples from clients in your category to help you visualise the result.
Methodology
How we actually do it
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Photography that earns the click
Catalog images compete with Instagram-quality content in the same conversation. We brief shoots to that standard.
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Refresh discipline
Monthly stock sync and quarterly photography refresh keep the catalog accurate and the buyer experience trustworthy.
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Photography that earns the click
Catalog images compete with Instagram-quality content in the same conversation. We brief shoots to that standard.
-
Refresh discipline
Monthly stock sync and quarterly photography refresh keep the catalog accurate and the buyer experience trustworthy.
Fit check
Who this is for - and who it isn't
Service businesses with productised offerings
Hair salons, fitness studios, pet groomers — categories where customers want to pick a service before booking.
B2B distributors
Sales reps who currently send PDF price lists can instead share a live, accurate catalog.
Outcomes
What you actually get back
Higher first-message conversion
Buyers move from "do you have" to "send account details" in two messages instead of twenty.
Sales team time recovered
Staff stop answering the same questions repeatedly and start handling exceptions and high-value enquiries.
Higher first-message conversion
Buyers move from "do you have" to "send account details" in two messages instead of twenty.
Sales team time recovered
Staff stop answering the same questions repeatedly and start handling exceptions and high-value enquiries.
Related services
Often paired with this
Search Engine Optimization (SEO)
Technical, on-page and off-page SEO for Nigerian businesses targeting national, local and AI-era search.
Read more →Local SEO & Google Business Profile
Rank in Google Maps and the local pack across Nigerian cities - including multi-location.
Read more →Google Ads / PPC Management
Search, Performance Max and YouTube campaigns built for Nigerian conversion behaviour.
Read more →Meta Ads (Facebook & Instagram)
Facebook & Instagram ad campaigns with creative production and pixel/CAPI tracking.
Read more →
FAQ
Frequently asked questions
Do you guarantee Google rankings?
No reputable SEO agency guarantees specific positions - that would be a red flag. We commit to measurable monthly improvements in organic traffic, qualified leads and assisted revenue against an agreed baseline.
Can you run Google and Meta Ads together?
Yes - integrated paid campaigns across Google, Meta, TikTok and YouTube with one creative team and one performance team. We use server-side tracking and Meta CAPI to restore reporting accuracy.
How long until SEO starts working?
For Nigerian businesses targeting non-saturated keywords, expect first ranking movement in 4–8 weeks and meaningful traffic shifts in 3–6 months. Heavily competed verticals take longer.
Do you handle WhatsApp marketing?
Yes - WhatsApp Business API setup, broadcast campaigns, catalogue storefronts and AI agents that qualify leads 24/7.