Ecommerce with abandonment problems
Where cart and browse abandonment rates are well above industry norms.
Digital Marketing & Growth
WhatsApp Lifecycle Campaigns
WhatsApp open rates in Nigeria sit at 95%+ versus 25% for email. We build lifecycle automations on WhatsApp Business API - welcome sequences, abandoned cart recovery, post-purchase upsell, win-back - with template-message approval handled end to end.
What's included
- WhatsApp Business API setup & Meta template approval
- Welcome / cart / post-purchase / win-back flows
- Segmentation by lifecycle stage
- Opt-in capture & unsubscribe handling
- Monthly revenue + delivery + reply reporting
Lifecycle WhatsApp is the highest-leverage retention tool we know
The combination of WhatsApp's near-universal open rate (over ninety percent) and the richness of the messaging format (media, buttons, call-to-action links) makes lifecycle messaging on WhatsApp arguably the single best retention channel currently available to Nigerian brands with a properly run opt-in list. For ecommerce, an abandoned-cart WhatsApp message converts at multiples of an abandoned-cart email. For service businesses, a post-appointment review request via WhatsApp delivers review rates we have never seen via email or SMS.
The catch is operational discipline. Templates must be approved by Meta in advance; categories (marketing, utility, authentication) must be selected correctly; quality scores must be monitored; frequency must be respected. Brands that send aggressively without permission burn their numbers fast. Brands that build lifecycle the way email lifecycle is built - segmented, triggered, restrained - find a channel that consistently outperforms everything else.
Template approval - the art of pleasing Meta
Meta's template approval process is opaque and inconsistent. The same template can be approved on Tuesday and rejected on Friday depending on which reviewer sees it. We have developed playbooks for each category - the words, structures and CTAs that consistently pass. When a template gets rejected we know how to iterate within hours, not days. That operational fluency is the difference between a lifecycle programme that ships and one that stalls in approval limbo.
Build your lifecycle this quarter
Ten approved templates, three live flows, integration with your store and CRM. Live in three weeks.
Migrating from email lifecycle to WhatsApp lifecycle
Brands that have already built mature email lifecycle often want to know whether to migrate everything to WhatsApp. The answer is almost always no - both channels work, they reach overlapping but distinct audiences, and they complement each other. The buyer who never opens email may engage every WhatsApp message; the buyer who lives in their inbox may ignore WhatsApp marketing as intrusive. We typically run them in parallel with channel preference captured per subscriber. WhatsApp handles the urgent and transactional; email handles the considered and longer-form. Together they cover the audience better than either alone.
Methodology
How we actually do it
-
Segment by behaviour
Send abandoned-cart messages only to recent abandoners with the cart still standing; send win-back only to subscribers we are confident still have an active number.
-
Lifecycle, not blast
Every message has a trigger and a stop condition. We do not send to lists; we send to states.
-
Quality score is the constraint
We will pause campaigns rather than damage the sender quality. Sending less is the only way to keep sending forever.
-
Segment by behaviour
Send abandoned-cart messages only to recent abandoners with the cart still standing; send win-back only to subscribers we are confident still have an active number.
-
Lifecycle, not blast
Every message has a trigger and a stop condition. We do not send to lists; we send to states.
-
Quality score is the constraint
We will pause campaigns rather than damage the sender quality. Sending less is the only way to keep sending forever.
Fit check
Who this is for - and who it isn't
Service businesses with bookings
Reminders, follow-ups and review requests via WhatsApp dramatically lift attendance and satisfaction scores.
Subscription products
Renewal reminders, payment failure flows, lapsed-subscriber win-back all run beautifully on WhatsApp.
Ecommerce with abandonment problems
Where cart and browse abandonment rates are well above industry norms.
Service businesses with bookings
Reminders, follow-ups and review requests via WhatsApp dramatically lift attendance and satisfaction scores.
Subscription products
Renewal reminders, payment failure flows, lapsed-subscriber win-back all run beautifully on WhatsApp.
Outcomes
What you actually get back
Higher LTV, lower churn
Brands with disciplined lifecycle on WhatsApp see customer lifetime value increase by twenty to forty percent within a year.
Higher LTV, lower churn
Brands with disciplined lifecycle on WhatsApp see customer lifetime value increase by twenty to forty percent within a year.
Related services
Often paired with this
Search Engine Optimization (SEO)
Technical, on-page and off-page SEO for Nigerian businesses targeting national, local and AI-era search.
Read more →Local SEO & Google Business Profile
Rank in Google Maps and the local pack across Nigerian cities - including multi-location.
Read more →Google Ads / PPC Management
Search, Performance Max and YouTube campaigns built for Nigerian conversion behaviour.
Read more →Meta Ads (Facebook & Instagram)
Facebook & Instagram ad campaigns with creative production and pixel/CAPI tracking.
Read more →
FAQ
Frequently asked questions
Do you guarantee Google rankings?
No reputable SEO agency guarantees specific positions - that would be a red flag. We commit to measurable monthly improvements in organic traffic, qualified leads and assisted revenue against an agreed baseline.
Can you run Google and Meta Ads together?
Yes - integrated paid campaigns across Google, Meta, TikTok and YouTube with one creative team and one performance team. We use server-side tracking and Meta CAPI to restore reporting accuracy.
How long until SEO starts working?
For Nigerian businesses targeting non-saturated keywords, expect first ranking movement in 4–8 weeks and meaningful traffic shifts in 3–6 months. Heavily competed verticals take longer.
Do you handle WhatsApp marketing?
Yes - WhatsApp Business API setup, broadcast campaigns, catalogue storefronts and AI agents that qualify leads 24/7.