Nigerian ecommerce
Where flows and broadcast list combined produce twenty to forty percent of total revenue.
Digital Marketing & Growth
Email Marketing & Automation
We design, write and deploy email programs that convert: welcome flows, abandoned cart sequences, win-back campaigns, monthly newsletters and broadcast blasts - measured against revenue, not opens.
What's included
- Lifecycle flow mapping (welcome, cart, win-back, post-purchase)
- Brand-trained email templates (mobile-first, deliverability-tested)
- Segmentation rules & list hygiene
- Monthly broadcast calendar & copywriting
- Deliverability audit (SPF, DKIM, DMARC, IP warmup)
- Monthly revenue + open + click reporting
How we work
Our process
4 steps from brief to result. Proof-of-execution at every handoff.
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Audit
Existing list, deliverability, current flows.
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Design
Flow map, segmentation strategy, brand templates.
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Deploy
Build flows on your ESP - Brevo, Klaviyo, HubSpot, Mailchimp.
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Measure
Monthly revenue attribution and optimisation.
Why email still wins for ROI in Nigeria
Nigerian marketers under-invest in email and over-invest in social. The data does not justify this. Email continues to deliver the highest revenue per recipient of any channel, particularly for ecommerce, education and B2B. The reasons are simple - email is owned (no platform algorithm decides who sees you), email is patient (it sits in the inbox until opened), and email is measurable down to the individual subscriber. The reasons brands neglect it are also simple - deliverability is fiddly, segmentation takes work, and the channel does not look glamorous in agency pitch decks.
We bring the patience and the technical discipline. SPF, DKIM and DMARC alignment so Gmail and Outlook trust you. Sender reputation warm-up before high-volume sends. Segmentation based on engagement and behaviour rather than blast-everyone lists. Flows that do the heavy lifting (welcome, browse abandonment, cart abandonment, post-purchase, win-back) so broadcast frequency does not need to be high. Templates that render correctly on every Nigerian inbox provider including the older Microsoft Exchange installations many corporates still run.
Flows produce the revenue
Eighty percent of email revenue in mature programmes comes from automations, not broadcasts. The first thing we build is the automation library - welcome series of three to five emails, browse abandonment of two emails, cart abandonment of three emails, post-purchase of three emails, win-back of two emails, and a re-engagement test for lapsed subscribers. Once that runs reliably, broadcasts become amplification rather than the engine. The shape of revenue smooths, the dependence on a perfect broadcast cadence drops, and the team can focus on the work that actually compounds.
Get a free deliverability test
We will run your last broadcast against deliverability tools and tell you exactly where it landed in Gmail, Outlook and Yahoo.
Choosing the platform - pragmatic notes
Klaviyo is excellent for ecommerce - deep Shopify integration, the best segmentation engine for retail, and a pricing model that scales with your list. Mailchimp suits small businesses with simple needs and content-heavy newsletters. HubSpot fits B2B where email is one part of a broader sales and marketing platform. Customer.io is the right pick for product-led companies with sophisticated behavioural triggers. We have implemented all four and will recommend based on your stack rather than our preference.
Methodology
How we actually do it
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Segment, do not blast
Lists that get blasted decay. Lists that get segmented compound. We build at least six core segments before sending a campaign — engaged buyers, lapsed, never purchased, browsed-not-bought, high-value and VIP.
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Flows do the heavy lifting
Eighty percent of email revenue for mature programmes comes from automations, not broadcasts. We build the automation library before increasing broadcast frequency.
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Deliverability is a daily job
Sender reputation can collapse in days and take months to rebuild. We monitor placement weekly and intervene at the first sign of decay.
Fit check
Who this is for - and who it isn't
Education and EdTech
Where the buyer journey runs over weeks and email nurturing converts at multiples of cold outreach.
B2B with long sales cycles
Where email keeps you in front of buyers between sales conversations.
Nigerian ecommerce
Where flows and broadcast list combined produce twenty to forty percent of total revenue.
Education and EdTech
Where the buyer journey runs over weeks and email nurturing converts at multiples of cold outreach.
B2B with long sales cycles
Where email keeps you in front of buyers between sales conversations.
Outcomes
What you actually get back
Predictable monthly revenue from owned audience
Email becomes a revenue line your CFO can plan around — not a sporadic broadcast.
List that compounds
Engaged subscribers generate referrals; cleaning lapsed contacts keeps your sender reputation strong.
Predictable monthly revenue from owned audience
Email becomes a revenue line your CFO can plan around — not a sporadic broadcast.
List that compounds
Engaged subscribers generate referrals; cleaning lapsed contacts keeps your sender reputation strong.
Packages
Pricing & what you get
Starter
from ₦300,000/mo
- Up to 4 emails/month
- 3 lifecycle flows
- Monthly reporting
Growth
from ₦650,000/mo
- Up to 8 emails/month
- Full lifecycle suite
- A/B testing
- Deliverability monitoring
Authority
from ₦1,400,000/mo
- Unlimited emails
- CRM integration
- Revenue dashboard
- Dedicated strategist
Side-by-side comparison
| What's included | Starter from ₦300,000/mo | Most popular Growth from ₦650,000/mo | Authority from ₦1,400,000/mo |
|---|---|---|---|
| Up to 4 emails/month | - | - | |
| 3 lifecycle flows | - | - | |
| Monthly reporting | - | - | |
| Up to 8 emails/month | - | - | |
| Full lifecycle suite | - | - | |
| A/B testing | - | - | |
| Deliverability monitoring | - | - | |
| Unlimited emails | - | - | |
| CRM integration | - | - | |
| Revenue dashboard | - | - | |
| Dedicated strategist | - | - | |
| Book Starter | Book Growth | Book Authority |
Related services
Often paired with this
Search Engine Optimization (SEO)
Technical, on-page and off-page SEO for Nigerian businesses targeting national, local and AI-era search.
Read more →Local SEO & Google Business Profile
Rank in Google Maps and the local pack across Nigerian cities - including multi-location.
Read more →Google Ads / PPC Management
Search, Performance Max and YouTube campaigns built for Nigerian conversion behaviour.
Read more →Meta Ads (Facebook & Instagram)
Facebook & Instagram ad campaigns with creative production and pixel/CAPI tracking.
Read more →
FAQ
Frequently asked questions
Do you guarantee Google rankings?
No reputable SEO agency guarantees specific positions - that would be a red flag. We commit to measurable monthly improvements in organic traffic, qualified leads and assisted revenue against an agreed baseline.
Can you run Google and Meta Ads together?
Yes - integrated paid campaigns across Google, Meta, TikTok and YouTube with one creative team and one performance team. We use server-side tracking and Meta CAPI to restore reporting accuracy.
How long until SEO starts working?
For Nigerian businesses targeting non-saturated keywords, expect first ranking movement in 4–8 weeks and meaningful traffic shifts in 3–6 months. Heavily competed verticals take longer.
Do you handle WhatsApp marketing?
Yes - WhatsApp Business API setup, broadcast campaigns, catalogue storefronts and AI agents that qualify leads 24/7.